I express my sincere gratitude to LeadZen Technologies for this ~2.5 Month internship opportunity in the CRM — Customer Relationship Management Department.

I am deeply thankful to Mr. Sriganesh, CEO, who personally guided me through every task — from AI tool usage and prompt engineering experiments to live client strategy. His hands-on involvement across all three phases of the program made this experience truly exceptional.

I am equally grateful to Mr. Santhosh K (Reporting Manager, Business Development) for structured daily guidance, task briefings, and coordination with team members throughout the program duration from 19-01-2026 to 02-04-2026. I also thank Vidhya, HR Team, for the smooth onboarding process.

Finally, I thank Garden City University — OMR Campus for encouraging industry exposure as part of the BBA programme, and my family for their constant support.

Leadzen Technologies is an IT services and digital transformation company at 435, First Floor, Near SMR Castle, Ankanna Reddy Layout, Dodda Banaswadi, Bengaluru 560043, with a presence in Washington, USA. Led by Mr. Sriganesh (CEO), Leadzen specialises in CRM implementation, digital marketing, AI-integrated business solutions, custom software, and training programs.

My Mentors

Mr. Sriganesh (CEO) — personally guided every task across the full ~2.5 Month program. His direct involvement in the AI training, prompt engineering experiments, and live client projects made this internship uniquely valuable.

Mr. Santhosh K (Reporting Manager — Business Development) — structured my daily work, provided client briefings, and coordinated with team members throughout. Named in my official offer letter dated 17-01-2026.

Vidhya (HR Team) — Issued the official internship offer and managed the working terms (9:00 AM–5:00 PM, Monday to Friday).

This was not a standard 20-day internship. The full program duration as per the official offer letter — 19-01-2026 to 02-04-2026 — spans ~2.5 Month, structured in three progressive phases designed to build AI and CRM competency from the ground up before moving to live client work.

4-Week Live Project Breakdown

As the Content & Web Strategy Intern in the CRM Department, my primary contribution was in creating the content layer of the CRM funnel — the stories, scripts, web content, and digital copy that attract leads, build trust, and move customers through the conversion pipeline.

• TNWIRA: Content writing, QA, and functional requirements for the member verification portal and job application form
• Radiant Cash Management: All 5 video scripts, email campaign drafts (Mailchimp + Zoho), Facebook & Instagram ad content, sales pipeline tracking (10% lead-to-prospect conversion)
• XL Fashion Trends: Ad copy creation, content calendar support, ad content library contributions
• ContactIQ: AI prompt engineering for contact generation logic, tool testing, and use-case documentation

All tasks assigned by Mr. Santhosh K with clear guidelines and reviewed by Mr. Sriganesh before client submission.

About the Client

TNWIRA is a registered trade association for water filter and purifier retailers across Tamil Nadu. Their website tnwira.com, originally published in 2022, underwent a revamp to which we contributed content, QA, and two key feature requirements.

CRM Context

The member verification portal is a B2C trust CRM tool — it manages the relationship between TNWIRA (the association), its registered dealer members, and end-consumers who need to verify dealer authenticity before purchasing.

Contributions & Live Demos

DEMO 1 — TNWIRA Member ID Verification Portal tnwira.com/retailerid.html

Screenshot: Member ID 10322 search result showing Sivabalan K — Electra Pure Technology, Tirunelvelli District. This is the verified member display page whose requirements were prepared by the intern.

🔗 Live at: tnwira.com/retailerid.html

I prepared the complete functional requirements for this portal — specifying the Member ID search input, the fields to display (ID, Name, Designation, Company, Registered Date, Address, Phone), and the trust-building UX flow that allows customers to verify any TNWIRA dealer's authenticity.

DEMO 2 — TNWIRA Job Application Form tnwira.com/job.html

Screenshot: Job application form for Water Purifier Technicians, Sales & Service Persons. ITI, Diploma, BSC candidates can attach CV (Word/PDF) and submit directly to the TNWIRA HR team.

🔗 Live at: tnwira.com/job.html

About the Client

XL Fashion Trends — 92B, Syed Alwi Road, #03-03, Singapore 207668 | +65 8721 1607 Women's Indian ethnic fashion store: sarees, blouses, kurtis, plus-size gowns (Small to 8XL). 4.9 stars on Google with 27 reviews.

Live Digital Presence — Demos

DEMO 3 — Google Business Profile & Search Results google.com → search: "XL Fashion Trends"

Screenshot: XL Fashion Trends appearing prominently in Google Search with Business Profile panel — showing 4.9 stars (27 reviews), address, phone, hours, products, and location. Result of Google Business Profile optimisation work by the intern.

🔗 instagram.com/xlfashiontrends  |  facebook.com/XL-Fashion-Trends  |  xlfashiontrends.com

DEMO 4 — Instagram Profile @xlfashiontrends instagram.com/xlfashiontrends

Screenshot: @xlfashiontrends Instagram profile — 914+ followers, 414+ posts. Story highlights maintained by intern: New Collection, ReadymadeBlouses, Mega 50% Off, Diwali Sale, Aadi OFFER. Feed shows product content managed during the internship.

🔗 instagram.com/xlfashiontrends

DEMO 5 — Facebook Business Page facebook.com/XL-Fashion-Trends

Screenshot: XL Fashion Trends Facebook page — showing contact info, WhatsApp integration, photo gallery of products (sarees, gowns, ethnic wear), and active post management (Plus Size Gowns, new collections) done by the intern.

🔗 facebook.com/p/XL-Fashion-Trends-100063744814424

Ad Content Library Created

DEMO 6 — Ad Content Spreadsheet Library Google Sheets — Multi-category ad content library

Screenshot: Ad content spreadsheet with business-category-specific headings, descriptions, and Before-CTA text across Jewelry, Supermarket, Pharmacy, and other sectors. Prepared as a reusable content library for Leadzen's SEO clients.

Sample Ad Copies Created for XL Fashion Trends

About the Client

Radiant Cash Management Services — B2B cash pickup & instant bank deposit via the Radiant Insta Credit App. Serves restaurants, retail stores, pharmacies, and cash-intensive businesses. The biggest client engagement of the internship.

5 Video Scripts — Interactive Demo

Under the guidance of the senior marketing manager and Mr. Santhosh, I wrote all 5 complete video scripts. Click each tab below to read the full script:

Lead-to-Prospect CRM Conversion

Applied CRM qualification criteria (business size, cash volume, pain point match, decision-maker access, service coverage) to 50 real business enquiries. Successfully identified 5 qualified prospects — meeting the industry benchmark.

What is ContactIQ?

ContactIQ is an AI-powered contact generation engine built using prompt engineering during the internship. It generates email IDs and phone numbers from free internet sources — producing CRM-ready contact lists for any profession, industry, or geography at zero cost.

🖥 Live Tool Demo — ContactIQ

Key Features

Across the Full ~2.5 Month Program

• AI Prompt Engineering (200+ Experiments): Built the ability to extract high-quality business outputs from AI tools — SWOT analyses, personas, scripts, ad copies, and the entire ContactIQ engine logic
• CRM Lead Generation: Built ContactIQ — a deployable AI contact engine that removes dependency on costly databases like ZoomInfo or Apollo.io
• Lead Qualification & Conversion: Achieved 10% lead-to-prospect conversion on 50 Radiant enquiries — meeting industry benchmarks
• Digital Touchpoint Management: Managed all customer-facing digital channels for XL Fashion Trends — GMB, Instagram, Facebook, paid ads
• Content-to-Lead Strategy: Created video scripts, ad copies, email campaigns, and social content specifically designed to generate and nurture CRM leads
• CRM Tools: Trained on HubSpot, Mailchimp, Zoho Campaigns — the industry-standard CRM and email marketing stack
• Pipeline Tracking: Built Excel-based CRM pipeline trackers for real client enquiry databases

This ~2.5 Month internship at Leadzen Technologies — from 19-01-2026 to 02-04-2026, in the CRM Department — has been a defining professional experience. Through three structured phases — online AI training, 200+ prompt engineering experiments, and a 4-week live client project program — I developed real CRM and AI skills that go far beyond the BBA classroom.

Under the personal mentorship of Mr. Sriganesh (CEO) and the structured supervision of Mr. Santhosh K (Reporting Manager), I delivered measurable outcomes across four live client projects: TNWIRA member portal, XL Fashion Trends digital CRM, Radiant Cash Management lead conversion and video strategy, and the ContactIQ AI tool that will continue to serve Leadzen's operations long after this internship.

I leave with a portfolio of real work, practical AI and CRM skills, and the professional confidence to contribute from Day 1 of my career.